2017: Grow Your Business. Drive Results. Leave an Impact!

By Cynthia Nustad
Jan. 5, 2017

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It’s the beginning of the year and many of us go through the intentional New Year’s resolution processes at home. Some love this type of planning and thrive. They hit the gym at 6 a.m. on January 1. Others think, “Oh gosh, why even claim resolutions? I will just fail.”

Personally, I am bigger fan of putting more global intentions out there and doing shorter iterative goals that feel rewarding as accomplishments happen. That keeps me motivated and honestly, it’s fun to celebrate results. And when headwinds arise, it’s also easier to focus on results acceleration and course correct quicker to get back on track.

At home, we put plans in place to advance our capabilities as parents – to foster our children’s financial education, fuel our passion, focus on the industries and topics we enjoy, getting outside and exercising more, appreciating the glory that surrounds us all in this beautiful country, and treasuring and spending time with family and friends.

This same philosophy has been on my mind as I prepared for our company strategy and plans for 2017. In the U.S. healthcare industry, the past two months have been full of uncertainty, hope, despair, confusion, anger, optimism, elation, and many other powerful emotions.

However, no matter what side of the spectrum your political beliefs fall upon, one thing is true – we have to come together to continue to improve our healthcare system.

This isn’t a one-party led or a one-man band; there are millions of constituencies involved and many patterns of success that can happen. So I ask what you can do to just step outside of your current lens. We have no better industry to serve than healthcare, because everything we do matters!

So what are your intentions?

Grow your business. Is there also a way to do that with industry partners that you haven’t done before? Could we reach across company lines better, and former competitors share products and services to solve an industry need that blow the doors off and truly impact healthcare?

Brainstorm. Lean on and partner with vendors to really drive results in a way that you can’t imagine today. Don’t set the bar too low, or fall prey to the same pattern that you can’t see alternatives. Sometimes when the pressure is really on, ingenuity sparks innovation and results.

Leave an impact. We don’t have crystal balls on where healthcare policy will go, but one thing is for sure, change will happen in the coming months and years. What can you do to leave your personal impact and company impact that takes leaps forward to ensuring we have a more effective healthcare system with less waste, more access, higher quality, and is more affordable?

2017, we got this! Let’s go have a great year.

Cynthia Nustad is executive vice president, chief strategy officer for HMS.

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